The requirements for extra virgin olive oils have always been high, which makes compliant trade in this culturally and historically valuable product quite challenging. Many food retailers are still unaware of this fact. As the final report of the German federal-state working group on "Food Fraud" from March 2018 shows, olive oil is still considered the most frequently counterfeited food product in Germany. The same applies to the USA. It is therefore not difficult to imagine that many olive oils offered in grocery stores do not comply with regulations.

evoo ag analyzes and evaluates olive oil product ranges on behalf of its clients, identifies risks, assesses opportunities, and develops and implements concepts. A reference example is Manor, Switzerland's largest department store chain, where, in close collaboration with the purchasing team, we revamped the product range by over 25 items and launched the first officially certified virgin olive oil in Switzerland. Migros, Switzerland's largest retailer, followed suit and subsequently launched a virgin olive oil with the relaunch of its M-Budget olive oil.

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